Why 2 stars not 5. Negatives, Sound it is not quiet it has a whirring sound not crazy loud but you can hear it at a distance. Positives, very well built quality feel to it. If it was quiet it would be perfect. I may have gotten a bad one not sure.Item is beautiful when you take it out of the box. We used it for 2 watches. Set it to run. It worked very quietly; however, just after the return window, BOTH watches stopped working! I went to wear a watch after it was in the watch winder for 2 days, and the watch had stopped working for TWO days! Amazon will NOT send a replacement since it was after return window even though I asked for replacement. They will only refund price of watch winder minus SHIPPING of $29! They suggested I purchase again if I want a new one. Why would anyone do that? Horrible customer service on this item!!! Buyer beware!I currently have 3 automatics, and five quartz watches. This box is a definite conversation piece in the mancave, it is very high quality, and flawless in appearance. It looks like a baby grand piano on the outside, makes no noise, and displays my automatics beautifully.The interior was pretty cheap looking and the little watch pillows are the cheapest I've ever seen. The lighting just produces an ugly pattern on the inside. It's not like the lovely glow I expected, even from a relatively cheap product I would expect better. It's so bad you can just see where the lights are mounted because of the reflection given off by onto the fabric under each light. And about a month after owning it I can hear of the motors or some gearing inside squeaking which I would assume would only get worse over time.It's great for alot of watches